Established to promote positive social impact and private sector development by mobilizing capital in Ethiopia and other frontier & emerging markets

At Pragma, we firmly believe that the private sector is an indispensable agent of economic development. The role to solidify its active engagement in East Africa is one that we uphold to the core. Hence, we offer investment and development advisory solutions deemed to solve critical problems faced by businesses and institutions.

Our trusted services range from market entry strategy counseling, to mergers & acquisitions, investment management, project management, business development support, and beyond.

Our deeply analytical understanding of the sustainable value that can be created by unlocking capital for frontier and emerging markets is what makes us truly unique. We are an indigenous advisory house, established in Ethiopia in 2018, made up of talented financial and economic analysts.

Our founding partners and the network of senior consultants in our team bring a combined advisory experience of 40+ years in Africa, USA, Europe and Asia.

Our core values constitute the 5 Hs:

  • Honesty
  • Humility
  • Human-to-Human
  • High Quality
  • Hard Work